Hot Wheels Interactive VIDEO Game

http://www.youtube.com/watch?v=vPGhqQ9vZPM&feature=player_embedded

“It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit crew chief and race your car across 3 tracks to victory if you can customise your car with the right gear for the right track. It’s a pretty cool digital experience, and would be even better for kids, who I could see playing it again and again.”